There is more than one way to do this. Here is one.
You can find the info on how to do this at this link, for however long that lasts: http://quicken.intuit.com/personal-finance-software/SwitchtoQuicken.pdf
(old info but still valid).
For the benefit of others also, bottom line is make sure you have MS Money Plus (2008), or Sunset version installed on your Windows VM. Update your MS Money data file to this version (open your data file once with this version), then import into Quicken for WIndows. Then install Quicken for Mac and convert QWin to QMac.
Steps:
1. Install MS Money Sunset in Windows. If you need MS Money Sunset, get it here: https://support.microsoft.com/en-us/kb/2118008
If running Windows 10, they will need to read and follow one of these to get MS Money Sunset to run:
http://www.thewindowsclub.com/use-microsoft-money-on-windows-10
http://money.mvps.org/faq/article/654.aspx (contains link for patch to perform Registry change for you instead of doing it manually).
2. Update your MS Money data to the Sunset format. Simply open your data file once with this version and close.
3. Install QWin and import MS Money data file into QWin.
If you do not have QWin, install QW2013 as a bridge version. You can get it from Quicken for FREE here: https://www.quicken.com/support/how-and-when-use-intermediate-version-convert-older-versions-quicken
4. Install QM017 and convert QW2013 to QM2017 (in-product conversion).
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Microsoft Money Sunset For Mac

I am running Money Sunset on a Mac under VM ware. That the contact is a Microsoft Agent or Microsoft Employee and that the phone number is an official Microsoft global customer service number. Site Feedback. Tell us about your experience with our site. StephenOliver58 Created on February 21, 2014. Microsoft Money Sunset UK Version I am.